2023 Color Trends
Some of the biggest names in color have weighed in, and we’re ready to “paint the town red” in the coming New Year!
Last year, tastemakers from the world of paint and color delivered a plethora of soothing greens to help calm our nerves and inspire a feeling of rebirth. This year, they’ve dialed things up a bit with a collection of bold, energetic reds, along with some warm complimentary earth tones to help keep us grounded.
From daring to delicate, there’s truly something for everyone in the mix! Here’s the 2023 round-up:
1. Pantone | Viva Magenta
As a global leader in color, Pantone’s Color of the Year is meant to forecast color trends in consumer goods and design (you might recall the famous “cerulean” scene from The Devil Wears Prada?). This year, Pantone chose Viva Magenta — a vibrant pinky-red rooted in nature.
Viva Magenta is inspired by the bright red pigment cochineal, one of the world’s oldest and purest natural dyes made from ground beetles. According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, the color “galvanizes our spirit, helping us to build our inner strength.”
2. Farrow & Ball | Bamboozle
One of eleven new shades on the Farrow & Ball color card (and their first update in four years), No. 304 “Bamboozle” is a fiery red-orange. This color’s name originally described the deceit of pirates, and is said to be “full of buccaneering spirit” by Joa Studholme, Color Curator for Farrow & Ball.
This agreeable red works well in both traditional and modern spaces, and can hold it’s own in any type of light as a bold main color or accent.
3. Benjamin Moore | Raspberry Blush
In an unexpected move, the creative minds at Benjamin Moore have illustrated that color is just one of many tools that can activate our senses when designing an immersive space. Their charismatic color of the year, “Raspberry Blush” is actually a collaboration with Canadian electro-funk duo, Chromeo. Like the paint color, their new song which shares the name “celebrates the positivity and enjoyment of life that both color and music influence.” Spotify users can listen to the 20-track Raspberry Blush playlist Benjamin Moore has created here.
4. Sherwin-Williams | Redend Point
Sherwin-Williams’ color of the year “Redend Point” is an earthy, clay-red hue. One of the less saturated offerings on the list, the brand describes it as a soulful-yet-subtle color that helps us “embrace a spirit of connection with the world around us.”
While most of the reds on our round-up are invigorating, Redend Point, along with the rest of the Sherwin-Williams 2023 collection are cozy, minimalist colors that create soft, peaceful spaces where we can recharge. The brand has also teamed up with Etsy to curate a collection of perfectly coordinated home décor inspired by the soothing palette.
Can’t find Sherwin-Williams paints in your area? Try the dupe color “Southern Road” from their sister brand Valspar’s 2023 collection available at Lowes.
5. Dunn-Edwards | Terra Rosa
An intriguing blend of burgundy and brown, Dunn-Edwards’ color of the year for 2023 is the rosy pink “Terra Rosa.” Similar to Sherwin-Williams’ Redend Point, this warm and cozy hue is a grounded color inspired by nature that lends itself to calm, restorative spaces.
Dunn-Edwards color expert and stylist Sara McLean says: “We’re putting health and wellbeing first, making time for escapism and embracing nostalgia... This translates to design through lush, sophisticated touches with equal parts prettiness and drama."
6. PPG | Crushed Cinnamon, Earth Rose, Briquette, Heart’s Afire
Pittsburgh’s own PPG Paints released three new color palettes for 2023 — each featuring on-trend tones, including one or more shades of red. The three palettes each evoke a different mood:
Origin — A design theme that expands on our evolving relationships with the environment.
Serenity — A design theme that reflects on our relationship with ourselves and our need for sanctuary and calm.
Duality — A design theme that celebrates the dynamics of our relationships with each other and how we show ourselves to the world.
While the three palettes include nearly 50 colors in all (with a few overlapping shades), their red offerings provide a nice range with a variety of saturations and emerging undertones. Let’s take a look!
Crushed Cinnamon — A deep, muted, apricot orange with a cinnamon red undertone. It is a perfect paint color for a glowing accent wall. Pair it with deep mysterious blues for contrast.
Earth Rose — A saturated, subdued, Merlot pink with an oaky undertone. Pair it with dark woods and golden hues to add dimension.
Briquette — A pure, coral pink with raspberry undertones. Pair it with white trim and muted, earthy accents.
Heart’s Afire — a deep, muted, candy apple red with a ruby undertone. It is a perfect paint color to add drama to an entrance or dining area of your home. Pair it with sandy tones.
Symbolic of both love and hate, there’s no denying that red is an intense color that can evoke a lot of different emotions. With so many brands championing it, 2023 is sure to be an exciting year for the world of design (stay tuned for some flashy reds making an appearance in our upcoming work)!
What do you think of these bold and captivating colors — would you use them in your home? Let us know in the comments!
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