My Own Medicine

Is it possible to be at the very beginning of something, while simultaneously feeling like you’ve come full circle?

Year one for Rockledge Design + Architecture was nothing like Patrick and I could have predicted. We launched last January with little more than an idea — sharing our passion for design with a city we love — and from the moment we pressed the “publish” button on our website, it felt like we were running at full speed.

A name. A logo. An Instagram feed (haphazard as it may be). These pieces and parts of a starting a new business all felt like somewhat of a formality compared to what resonated most with our new clients. Our hometown pride, and our enthusiasm for transforming this city’s quirky gems into spaces people love coming home to.

So after a wonderfully chaotic year that was truly a baptism by fire — let’s call it our “soft launch” — we’re taking everything we learned and starting 2023 with something brand new and exciting!

Prior to joining Patrick, a career architect, in the world of design, I spent the first decade of my professional life as marketer trying to convince busy entrepreneurs that the key to building a resonate brand was to share engaging content. Ironically, I then spent my first year as a busy entrepreneur totally ignoring that same advice hoping the algorithm gods would continue to bless our burgeoning small business with this magic yet somewhat baffling momentum.

Queue the full circle moment, and a taste of my own medicine.

Indoorsy will celebrate everything we love about interior design and architecture. It will bring you behind the scenes of our current and upcoming projects, and help you get to know us a little bit better.

Welcome! We’re so glad you’re here.

— A + P


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